6 winning product launch video ideas (2022)

Developing a new product — bringing it from a barebones prototype to a ready-to-use product — is no easy challenge.

But that challenge is only half the picture.

The rest of it involves successfully launching the product so that it can reach its target audience who sees its full potential.

In this context, not a commercial video is suitable, but a product launch video is an essential medium for reaching your potential customers.

Why? Because videos not only communicate the full potential of your product quickly and efficiently, but also capture your audience’s attention right away.

What’s more, institutional videos bring to light product specs that a blog post, press release, or email might not be able to capture in text format.

When asked how they prefer to learn about a product, 69% of consumers agreed they prefer watching a short video. In contrast, only 18% say they’d read a text-based article or post.

Not to forget, videos are shareable. One click and your product launch video can get to more eyeballs in no time.

So, let’s cut to the chase and give you 5 winning video ideas for launching a new product along with the secret sauce to creating a successful product launch video.

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The elements of a successful product launch video

There’s a sea of difference between a mediocre product launch video and a winning one. Since you’d want to create the latter, keep the following elements in mind:

Answer your product’s 5Ws in the video

Make sure your video content focuses on explaining:

  • What the product is
  • What is its use
  • Where to use it
  • Who it’s made for
  • Why it can help the consumer

Leverage storytelling to engage viewers

Simply talking about your product won’t cut it. Tell a story — this could be the story behind your product, for example. Warby Parker’s origin story is a great example to follow if you need inspiration.

But why tell a story? Because stories stick. If you want to know how to make a mini documentary, check out this blog post.

In fact, your target market remembers your product better when it’s backed with a powerful, emotions-evoking story. As the author of Stories That Stick, Kindra Hall puts it, “A story allows people to fall in love with the product, appreciate the value of the service, and feel compelled to act.”

Build excitement

In other words, create hype around your product launch. A helpful way to do so is to only show parts of your product to tease your customers’ curiosity.

A good rule of thumb here is to strike a balance between showing just enough of the product to capture attention and hiding enough of it to build suspense. Here’s an example of Adidas building excitement to unveil a new running shoe:

Choose engaging music

Good music not only gets people involved emotionally, but it makes your product launch video memorable. Remember the launch of Windows 8? It came with excellent music that helped consumers recall the product’s key message instantly.

Add a clear call-to-action at the end

Make sure you give your viewers an action step to take at the end of the product launch video. Do you want them to save the launch date? Do you want them to sign up for a lucky draw on the launch? Tell them.

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Distribute the launch video far and wide

The plan? Make the video go viral if possible. To this end, share it on different marketing channels that your target audience uses. Social media, press sites, your website are some examples.

Don’t forget to get influencers, brand ambassadors, and employees to share the video with their audience and add to the pre-launch hype.

6 product launch video ideas

Now, for the meaty part to get your creative gears rolling.

1. Explainer/tutorial video

Almost every one of your potential customers has watched an explainer video. Hard to believe? Numbers don’t lie: 96% of folks say they’ve watched an explainer video to learn about a product/service.

The takeaway: an instructional video is your best bet to promote your new product. It’s also an excellent idea if your product has a technical edge to it that can be best explained with the help of video content. Here’s I Whiz’s explainer video making it easy to understand what the platform does:

So how to create an engaging video? Focus on a clear plot using the following template:

  • Showcase specific problems and pain points
  • Introduce your product/service as the remedy
  • Provide solution with clear results to conclude video just like an infographic video

For this, start by writing a tight video script that walks viewers through the main product features. See what keywords people are searching for using a keyword research tool like SE Ranking keyword finder, which can help with rank tracking and competitor analysis as well.

Remember: you don’t want to be covering every feature under the sun. Sure you’re excited about all those features you’ve created, but you don’t want to overload consumers with too much. Less is more.

2. Unboxing video

In 2017, YouTube revealed the time that people spent on watching unboxing videos on their phones equaled the time spent watching the romantic comedy, Love Actually, over 20 million times.

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And that was in 2017. It’s safe to assume the time spent watching unboxing videos has only grown as unboxing has become a trend in boosting customer experience and retention.

For you, this is great news as unboxing videos make another winning product launch video idea to explore. In fact, these videos help customers get a close-up view of your product, understanding what they’ll get after having purchased from you.

For a mesmerizing unboxing video, make sure you shoot the product up-close while shedding light on its specs – just like in this iPhone 12 unboxing video:

3. Behind the scenes/creation of product video

Next up, engage your ideal audience with behind the scenes (BTS) product videos.

You can never go wrong with these because they speak volumes of authenticity, helping you develop an intimate connection with your audience and vice versa.

For your BTS content to be genuine (and not look like it’s been deliberately filmed), ask teams involved in product creation to participate in shooting the video content.

For example, you can show viewers how you brainstormed the product/feature idea, what roadblocks you hit, and so on during the product creation process.

Drift did such a BTS video well.

4. Live product launch on social media

Two-thirds of marketers leverage live streaming for marketing to their target audience. To top that, social media live streaming has been on the rise.

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LinkedIn Live, for example, has increased by 158% since February 2020. It drives a lot of engagement too with live videos getting 24 times the comments than typical video posts.

For you, this translates into another stellar product launch video idea. In fact, you can plan a video launch event as part of your launch plan, inviting different people such as influencers, product creators, bloggers, and more to add life (and excitement) to the launch party.

For live videos to be a success, however, ensure you’ve the right live streaming set up including tools you’ll need, a well-lit room, and a stable Internet connection.

The best part? You can reuse the live video in your communication plan. So that’s a win-win.

5. Animated product launch video

Another great product video launch video idea for marketers is an animated video, for example by using the technique of motion design. It can quickly catch your audience’s eye as Casper’s launch video does:

So what do you need for a successful animated video? A good voice actor to embody your brand. Essentially, animated videos tell a story by leveraging animated characters. A good voice actor complements that story – making it memorable.

Don’t forget to add subtitles since 69% of viewers watch videos with the sound off in public places. A quarter of them also keep the sound off in private places. To top that, 80% are likely to watch a full video if captions are available.

And, here’s a pro tip: feature your product at the end of the animated video so consumers can visualize what they’ll buy.

6. Testimonial/interview/review video

  • Talking-head interviews
  • Review videos
  • Customer testimonial videos

3, 2, 1... we have product liftoff!

In a nutshell, there are plenty of product launch video ideas to explore. Fortunately, you don’t need a fancy budget to create these videos for a successful launch.

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Whether educational videos, real estate videos or one of the listed above, with the right video creation platform such as PlayPlay that not only offers tons of product launch templates, but is also incredibly intuitive, you can create the perfect video faster than you can say knife.

FAQs

What makes a good product launch video? ›

The video should not just tell any story, but the story of the customers through which the product leads them. The product must create an “aha effect” at the end of the story. Ideally, the video should also be shot at a “point of interest” of the customers. Too much information is overwhelming.

What are the six steps of a product launch plan? ›

Once you identify your timeline, follow these six steps to successfully launch your new product:
  • Test thoroughly before your launch. ...
  • Invigorate your team. ...
  • Prepare for an increase in sales. ...
  • Remember your core business. ...
  • Establish metrics as you go. ...
  • Gather feedback after your launch.
3 Mar 2015

What are some good examples of effective new product launches? ›

7 Successful Product Launch Examples That'll Inspire You
  • EVOLVE by PepsiCo. The Plant-based protein drink from PepsiCo is getting a fresh new look. ...
  • The Ordinary AHA 30% + BHA 2% Peeling Solution. ...
  • Garnier Whole Blends Shampoo Bar. ...
  • Planet KIND by Gillette. ...
  • Kindfull by Target. ...
  • Absolut Juice. ...
  • The New HARD MTN DEW.
31 Aug 2021

How do you ensure a successful launch of a product? ›

Here are 10 product launch stages every ecommerce store should consider to increase its chances for success:
  1. Meeting users' needs. ...
  2. Know your competition. ...
  3. Make a prototype and test it. ...
  4. Reconfigure your product. ...
  5. Run the numbers. ...
  6. Build anticipation by pre-marketing. ...
  7. Build a solid supply chain. ...
  8. Network and share your product.
20 Sept 2022

How long should a product launch video be? ›

Digestible length

Only 68% of people will watch a one-minute-or-less video the whole way through. And marketers have adapted, because 80% of them only create videos that last three minutes or less. Don't make the mistake of making your new product launch video too long!

What is a product launch video? ›

A product launch video is a video used by a company to market the launch of a new product. An amazing product launch video can help you to build brand awareness and generate buzz around your upcoming product. It's also a quick, engaging, and shareable way to explain your product to potential customers.

How do you create a launch strategy? ›

6 steps to help you create a product launch strategy
  1. Define your launch goals.
  2. Conduct consumer research.
  3. Research the competition.
  4. Pay attention to internal communication.
  5. Create advertising and marketing plan.
  6. Hold a product launch event.

What is a launch strategy? ›

A product launch strategy is a planned effort to launch a new product in a market. The goal of most businesses is to launch something and get as much growth and traction as quickly as possible. Many steps, actions, and people are involved in a project launch process.

What are the 6 stages of the product life cycle? ›

The product life cycle is the length of time from when a product is introduced to the consumer market up until it declines or is no longer being sold. This cycle can be broken up into different stages, including—development, introduction, growth, maturity, saturation, and decline.

How do you answer product launch questions? ›

For answering a product launch question in a PM interview, start with an introduction of the product, tell about the goals and strategy of product launch and end with explaining how the success of product launch will be measured. You can define your answer to a product launch question in 3 phases: Pre Product Launch.

What is the most successful product launch? ›

1. The Original iPhone. Apple's iPhone is one of the most successful product launches in history. With one million units sold within 74 days of its launch, the iPhone blew its competition out of the water, and has set the bar for what consumers expect from a device.

What is one key to a strong product launch? ›

Audience: Ultimately, any product should be launched as a result of an audience need — the success or failure of any product is largely based on whether or not people will use it. You'll need to be able to clearly identify the potential audience for your product and whether or not that audience can be segmented.

What are product launch goals? ›

Goals that businesses are typically hoping to accomplish with a product launch, range from: Find a product-market fit. Capture new customers. Increase in revenue. Build product awareness.

What makes a great new product? ›

Conclusion. Good products must have a solid value proposition and solve a real problem, be understandable by users, perform their task as easily and efficiently as possible, and become better and harder to part with the more they are used.

How do you write a product introduction? ›

Below are 13 tactics for introducing your company's new product :
  1. Define a selling point. A selling point is a reason your customer may buy your product. ...
  2. Gather support. ...
  3. Show enthusiasm. ...
  4. Train your team. ...
  5. Let your team demo the product. ...
  6. Schedule a launch date. ...
  7. Control your product's life cycle. ...
  8. Prepare a mission statement.
7 Jul 2021

How do I start a video series? ›

Follow along as we review some of their top challenges and strategies for launching a wildly successful series.
  1. Hire someone with a background in film. ...
  2. Storyboard each episode. ...
  3. Get regular feedback on your series. ...
  4. Build an email list for your show. ...
  5. Crunch the numbers. ...
  6. Take your time.
14 Aug 2020

What is the new product launch? ›

A product launch refers to a business's planned and coordinated effort to debut a new product to the market and make that product generally available for purchase. A product launch serves many purposes for an organization— giving customers the chance to buy the new product is only one of them.

What is introduction of new product? ›

New product introduction is the process of taking a product idea from concept to being available for use or production. The NPI process involves various steps that include making sure all teams are communicating throughout the NPI process and that all rules and regulations are followed.

How do you launch a product example? ›

Example – consumer product launch plan

Develop brand awareness. Design a social media strategy. Create a viral marketing campaign. Agree budgets, targeting appropriate audience, testing and metrics.

How do I market my launch? ›

10 Growth Hacking Marketing Strategies to Launch Your Product
  1. Organize a Pre-Launch Giveaway. ...
  2. Increase Your Organic Visibility. ...
  3. Create Shareable Content. ...
  4. Take a Chance With Remarketing. ...
  5. Create a Referral Program. ...
  6. Optimize Your Website Speed. ...
  7. Establish Relationships With Influencers. ...
  8. Take Care of Your Customer Service.

How do I start a product launch campaign? ›

The Step-by-Step Process of a Strong Product Launch
  1. Clearly Define the Product's USP. ...
  2. Identify Your Target Audience Segments. ...
  3. Conduct Market Research. ...
  4. Roll Out a Small Pre-Launch Beta Test. ...
  5. Develop Your Marketing Strategy. ...
  6. Create Your Landing Pages & Product Listing. ...
  7. Have Your Launch Calendar Ready.
9 Oct 2019

How do you soft launch a product? ›

Soft launch marketing strategies
  1. Beta test your product. Start by releasing a beta or a minimum viable version of your product. ...
  2. Build your crew. Your next step would be to identify a group of active users who could be your product ambassadors among the communities you're trying to target. ...
  3. You're invited.
30 Jan 2020

What is product Launch Formula? ›

Product Launch Formula® is a tested and proven process that takes you step by step through how to launch a product or service online. PLF gives you all the details, right down to which content to release, when to do it, and what to say.

What are examples of products in the growth stage? ›

Examples of products currently in the growth stage include artificial intelligence, smartphones, and electronic cars. A common reaction for companies with products in the growth stage is to expand the supply chain distribution of the product.

What should be included in a product strategy? ›

A product strategy should include information about the product vision, unique value proposition, target market, and goals.. With this foundation, you can develop key product requirements, such as features, design, user flow, and technical specifications.

What are the 7 stages in the new product development process? ›

2. Understanding the seven stages of new product development
  • Idea generation.
  • Idea screening.
  • Concept development and testing.
  • Marketing strategy and business analysis.
  • Product development.
  • Test marketing.
  • Product launch.
21 Apr 2022

How can you contribute to the quality of the product? ›

8 Ways to Improve Product Quality In 2021
  1. Define Product Quality. ...
  2. Invest In Machinery. ...
  3. Implement a Quality Management System. ...
  4. Spy On Competitors. ...
  5. Infuse Quality In Company Culture. ...
  6. Train Employees. ...
  7. Perform Product Testing. ...
  8. Listen to Customers.
1 Dec 2021

What is exciting product management? ›

The most exciting part of product management role is the control and ability to make a difference to a customer's pain point. Seeing the feature I build; getting to life and used by customers is the most satisfying and thrilling part of the product management.

What is an example of launch? ›

Verb The enemy launched an attack at sunrise. She's trying to launch a new career as a singer. The police have launched an investigation into his activities. He helped launch her in her career as a singer.

What are the different types of product launches? ›

This article describes the four different types of product launches and how their differences impact their expectations and execution.
  • Breaking In. The most common product launches occur when a company debuts a new product into an existing market. ...
  • Breaking ground. ...
  • Brand Extension and Expansion. ...
  • Conquering New Territory.

How do you write a product announcement? ›

Tips for writing a product launch email

Start with a short greeting. Use images or videos to catch your audience's attention. Include links to more info, such as a blog post or a product demo. Include multiple CTAs so that it's easy for your audience to take the next step.

What's a successful product? ›

A successful product is a product that exists in the market for a long time. That is possible if the product adds value to the user. For a product to be successful it should solve a user need. Users should get significant value out of the product.

What is a good product? ›

A good product is marketed efficiently with clear value proposition. Efficient marketing is needed for a product to turn out well, we all know that. But what (exactly) is a value proposition? A value proposition refers to the value a company promises to offer to customers if they choose to stick with their product.

What are examples of product? ›

A product is any item or service you sell to serve a customer's need or want. They can be physical or virtual. Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages).

What are 6 keys of product success? ›

6 Keys to a Successful Product Launch
  • Make Sure You Have a Product Fit. The first steps of preparing for a successful product launch begin at the genesis of product development. ...
  • Know Your Metrics. ...
  • Conduct User Research & Market Evaluations. ...
  • Develop Your Messaging. ...
  • Build an Early Customer Base. ...
  • Collect & Implement Feedback.

What makes a successful launch? ›

It usually requires several elements coming together to create a successful product launch. You need the right product, the right market, the right positioning and the right timing for success.

How do you set a launch goal? ›

Let's dive in because I want you to really think about this goal setting piece of your launch…
...
5 Steps To Setting Launch Goals The Right Way
  1. Are based in reality.
  2. Feel attainable.
  3. Give you specific actionable steps.
  4. Show you where you need improvement.
  5. Inform all of your decisions about the launch.

What is an example of a product goal? ›

A product goal is a measurable, time-bound objective that supports your product vision. It defines what you want to accomplish and how you will evaluate your success. For example, you may set a product goal to double your revenue in the next 12 months — with a success metric of $100M to consider this goal achieved.

What to say to sell a product? ›

Here are 15 selling words for marketers to consider:
  • Now. "Now" means at the present time or moment. ...
  • Amazing. "Amazing" describes something that causes great surprise or wonder. ...
  • Fix. The word "fix" refers to mending or repairing something. ...
  • Save. ...
  • Simple. ...
  • Exclusive. ...
  • Money-back. ...
  • State-of-the-art.
1 Jun 2021

Why is place important to a successful product? ›

This lesson revealed that place in marketing mix plays a major role in the distribution and flow of goods, because it ensures that the product is in the right place at the right time. Without proper product placement, customers are likely to look elsewhere for what they need or desire.

What makes a product appealing to you? ›

More aesthetically appealing

Art has to do with the appearance and texture of a product or service, how it makes the customer feel and how it turns consumption into a great experience.

› growing-a-business › 8-st... ›

You've created the killer product that will change the world. Now you need people to buy it. Top entrepreneurs and members of The Oracles share their tried-...
Planning marketing for a product launch can be challenging, but with these five steps, you can increase your chances for a successful launch.
7 successful product launches from startups and big brands that'll inspire your own launch so you get noticed. Learn from these product launch strategies.

How do I make a product launch video? ›

The elements of a successful product launch video
  1. Answer your product's 5Ws in the video. ...
  2. Leverage storytelling to engage viewers. ...
  3. Build excitement. ...
  4. Choose engaging music. ...
  5. Add a clear call-to-action at the end.
  6. Distribute the launch video far and wide. ...
  7. Explainer/tutorial video. ...
  8. Unboxing video.
5 Apr 2021

How do you write a product introduction? ›

Below are 13 tactics for introducing your company's new product :
  1. Define a selling point. A selling point is a reason your customer may buy your product. ...
  2. Gather support. ...
  3. Show enthusiasm. ...
  4. Train your team. ...
  5. Let your team demo the product. ...
  6. Schedule a launch date. ...
  7. Control your product's life cycle. ...
  8. Prepare a mission statement.
7 Jul 2021

What is a product launch? ›

A product launch is a coordinated effort to bring a new solution to the market. The goal? To build excitement for and awareness of your product. Product launches involve several teams, including the sales team, the customer support team, product teams, product marketing, event management, and even managers.

What is introduction of new product? ›

New product introduction is the process of taking a product idea from concept to being available for use or production. The NPI process involves various steps that include making sure all teams are communicating throughout the NPI process and that all rules and regulations are followed.

How do I make a marketing product video? ›

How to make product videos the easy way
  1. Log into Biteable or start your free trial.
  2. Begin with a product video template or start from scratch.
  3. Make your product pop with footage, images, music, and text.
  4. Brand your video with your logo and colors in a single click.

How can I make a product video online for free? ›

  1. Select a template and upload your product photos. Use one of Animoto's professional templates, which have been proven to increase conversions. ...
  2. Personalize your product video. Customize your video with colors, fonts, and music. ...
  3. Share your video with potential customers.
9 Jul 2019

How can I get free video templates? ›

Amazing Free Video Templates
  1. Premiere Pro.
  2. After Effects.
  3. Final Cut Pro.
  4. DaVinci Resolve.

What are 3 examples of products? ›

Examples of products
  • Magazines.
  • Toothpaste.
  • Food.
  • Candy.
  • Laundry detergent.
  • Shampoo.
3 Jan 2022

What is one key to a strong product launch? ›

Audience: Ultimately, any product should be launched as a result of an audience need — the success or failure of any product is largely based on whether or not people will use it. You'll need to be able to clearly identify the potential audience for your product and whether or not that audience can be segmented.

What do you say when launching a new product? ›

Tips for writing a product launch email

Start with a short greeting. Use images or videos to catch your audience's attention. Include links to more info, such as a blog post or a product demo. Include multiple CTAs so that it's easy for your audience to take the next step.

What is a launch strategy? ›

A product launch strategy is a planned effort to launch a new product in a market. The goal of most businesses is to launch something and get as much growth and traction as quickly as possible. Many steps, actions, and people are involved in a project launch process.

What makes a great new product? ›

Conclusion. Good products must have a solid value proposition and solve a real problem, be understandable by users, perform their task as easily and efficiently as possible, and become better and harder to part with the more they are used.

How do you present a product? ›

How to create a product presentation
  1. Plan your introduction. Determine how you want to introduce yourself. ...
  2. Prepare your agenda. ...
  3. Include information about your company. ...
  4. Identify your positioning. ...
  5. Describe the product. ...
  6. Provide examples of benefits and successes. ...
  7. Write a closing statement. ...
  8. Practice your presentation.
13 Apr 2021

Videos

1. 17 Best Product Teaser Video Examples To Draw Inspiration | Studiotale
(Studiotale)
2. The Product Launch Formula Explained
(Jeff Walker)
3. 31 Creative Presentation Ideas to Delight Your Audience
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4. HOW TO START A PITCH OR PRESENTATION
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5. Instagram Reels For PRODUCTS - Steal These Content Ideas
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6. 5 Tips for Shooting Product Videos
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