6 winning product launch video ideas (2023)

FAQs

What makes a good product launch video? ›

The video should not just tell any story, but the story of the customers through which the product leads them. The product must create an “aha effect” at the end of the story. Ideally, the video should also be shot at a “point of interest” of the customers. Too much information is overwhelming.

Digestible length

Only 68% of people will watch a one-minute-or-less video the whole way through. And marketers have adapted, because 80% of them only create videos that last three minutes or less. Don't make the mistake of making your new product launch video too long!

A product launch video is a video used by a company to market the launch of a new product. An amazing product launch video can help you to build brand awareness and generate buzz around your upcoming product. It's also a quick, engaging, and shareable way to explain your product to potential customers.

A product launch strategy is a planned effort to launch a new product in a market. The goal of most businesses is to launch something and get as much growth and traction as quickly as possible. Many steps, actions, and people are involved in a project launch process.

The product life cycle is the length of time from when a product is introduced to the consumer market up until it declines or is no longer being sold. This cycle can be broken up into different stages, including—development, introduction, growth, maturity, saturation, and decline.

For answering a product launch question in a PM interview, start with an introduction of the product, tell about the goals and strategy of product launch and end with explaining how the success of product launch will be measured. You can define your answer to a product launch question in 3 phases: Pre Product Launch.

What is the most successful product launch? ›

1. The Original iPhone. Apple's iPhone is one of the most successful product launches in history. With one million units sold within 74 days of its launch, the iPhone blew its competition out of the water, and has set the bar for what consumers expect from a device.

Audience: Ultimately, any product should be launched as a result of an audience need — the success or failure of any product is largely based on whether or not people will use it. You'll need to be able to clearly identify the potential audience for your product and whether or not that audience can be segmented.

Goals that businesses are typically hoping to accomplish with a product launch, range from: Find a product-market fit. Capture new customers. Increase in revenue. Build product awareness.

Conclusion. Good products must have a solid value proposition and solve a real problem, be understandable by users, perform their task as easily and efficiently as possible, and become better and harder to part with the more they are used.

A product launch refers to a business's planned and coordinated effort to debut a new product to the market and make that product generally available for purchase. A product launch serves many purposes for an organization— giving customers the chance to buy the new product is only one of them.

New product introduction is the process of taking a product idea from concept to being available for use or production. The NPI process involves various steps that include making sure all teams are communicating throughout the NPI process and that all rules and regulations are followed.

Example – consumer product launch plan

Develop brand awareness. Design a social media strategy. Create a viral marketing campaign. Agree budgets, targeting appropriate audience, testing and metrics.

How do I start a product launch campaign? ›

Product Launch Formula® is a tested and proven process that takes you step by step through how to launch a product or service online. PLF gives you all the details, right down to which content to release, when to do it, and what to say.

Examples of products currently in the growth stage include artificial intelligence, smartphones, and electronic cars. A common reaction for companies with products in the growth stage is to expand the supply chain distribution of the product.

A product strategy should include information about the product vision, unique value proposition, target market, and goals.. With this foundation, you can develop key product requirements, such as features, design, user flow, and technical specifications.

The most exciting part of product management role is the control and ability to make a difference to a customer's pain point. Seeing the feature I build; getting to life and used by customers is the most satisfying and thrilling part of the product management.

Verb The enemy launched an attack at sunrise. She's trying to launch a new career as a singer. The police have launched an investigation into his activities. He helped launch her in her career as a singer.

How do you write a product announcement? ›

Tips for writing a product launch email

Start with a short greeting. Use images or videos to catch your audience's attention. Include links to more info, such as a blog post or a product demo. Include multiple CTAs so that it's easy for your audience to take the next step.

A successful product is a product that exists in the market for a long time. That is possible if the product adds value to the user. For a product to be successful it should solve a user need. Users should get significant value out of the product.

A good product is marketed efficiently with clear value proposition. Efficient marketing is needed for a product to turn out well, we all know that. But what (exactly) is a value proposition? A value proposition refers to the value a company promises to offer to customers if they choose to stick with their product.

A product is any item or service you sell to serve a customer's need or want. They can be physical or virtual. Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages).

It usually requires several elements coming together to create a successful product launch. You need the right product, the right market, the right positioning and the right timing for success.

A product goal is a measurable, time-bound objective that supports your product vision. It defines what you want to accomplish and how you will evaluate your success. For example, you may set a product goal to double your revenue in the next 12 months — with a success metric of $100M to consider this goal achieved.

This lesson revealed that place in marketing mix plays a major role in the distribution and flow of goods, because it ensures that the product is in the right place at the right time. Without proper product placement, customers are likely to look elsewhere for what they need or desire.

What makes a product appealing to you? ›

More aesthetically appealing

Art has to do with the appearance and texture of a product or service, how it makes the customer feel and how it turns consumption into a great experience.

5 Tips for a Successful Product Launch

https://www.trewmarketing.com › blog › 5-tips-for-succes...

https://www.trewmarketing.com › blog › 5-tips-for-succes...

Planning marketing for a product launch can be challenging, but with these five steps, you can increase your chances for a successful launch.

A product launch is a coordinated effort to bring a new solution to the market. The goal? To build excitement for and awareness of your product. Product launches involve several teams, including the sales team, the customer support team, product teams, product marketing, event management, and even managers.

New product introduction is the process of taking a product idea from concept to being available for use or production. The NPI process involves various steps that include making sure all teams are communicating throughout the NPI process and that all rules and regulations are followed.

What is one key to a strong product launch? ›

Audience: Ultimately, any product should be launched as a result of an audience need — the success or failure of any product is largely based on whether or not people will use it. You'll need to be able to clearly identify the potential audience for your product and whether or not that audience can be segmented.

Tips for writing a product launch email

Start with a short greeting. Use images or videos to catch your audience's attention. Include links to more info, such as a blog post or a product demo. Include multiple CTAs so that it's easy for your audience to take the next step.

A product launch strategy is a planned effort to launch a new product in a market. The goal of most businesses is to launch something and get as much growth and traction as quickly as possible. Many steps, actions, and people are involved in a project launch process.

Conclusion. Good products must have a solid value proposition and solve a real problem, be understandable by users, perform their task as easily and efficiently as possible, and become better and harder to part with the more they are used.