Channel Partner Manager Job Description (2023)

Job Descriptions

Channel Partner ManagerJob Description


179votesfor Channel Partner Manager

Channel partner managerprovides operational/business leadership and expertise in the sales cycle to research the customer’s environment and determine the business fit with Virence Solutions.

Channel Partner ManagerDuties & Responsibilities

To write an effective channel partner manager job description, begin by listing detailed duties, responsibilities and expectations. We have included channel partner manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Leads the Talent Development team responsible for all functional development for Channel Development

Leads design, development, and implementation of some Channel programming

In conjunction with HR Generalist director, set strategy for Channel Development HR Talent Plan

Collaborate with Windows Business Group, Windows Category Management, Office/PC Accessories/Surface channel marketing colleagues to develop and deliver world-wide execution guidance to the field

Work closely with your in-store and online channel marketing teammates to build consumer experiences and product demonstration strategies for the retail channels

Collaborate with WW OEM channel marketing teams on Windows co-marketing opportunities for evangelism

Measure and monitor the impact of evangelism strategies and tactics

Build and deliver global Train the Trainer content for Windows

Develop and execute a comprehensive all-up marketing strategy

Drive excellence in execution with Dell on investment management implementation of scaled programs

Channel Partner ManagerQualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications forChannel Partner Manager

List any licenses or certifications required by the position:AXELOS, SHRM, F5, ISM, CIPS, CPM, ASP, P1

Education forChannel Partner Manager

Typically a job would require a certain level of education.

Employers hiring for the channel partner manager job most commonly would prefer for their future employee to have a relevant degree such asBachelor's and Master's DegreeinMarketing, Business, MBA, Arts, Sciences, Computer Science, Engineering, Science, Communication, Communications

Skills forChannel Partner Manager

Desired skills forchannel partner managerinclude:

Aircraft systems

Aviation operational environment

Product qualification and certification requirements is desirable

Sales CRM systems

Customer’s business environment

Regional languages advantageous



Partner Sales and the third-party reseller business model

Desired experience forchannel partner managerincludes:

Comfort leading through ambiguity and partnering with leaders when navigating through it

Heavily results-oriented

3+ years of retail sales and training experience

Strong presentation skills amongst small, medium and large audiences and comfortable on camera

Strong written skills and a great storyteller

Strong knowledge of Windows 10 and selling Windows based devices and services within retail channels

Channel Partner ManagerExamples


Channel Partner Manager Job Description

Job Description Example


  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG

Our company is looking for a channel partner manager. To join our growing team, please review the list of responsibilities and qualifications.

Responsibilities for channel partner manager

  • Assess partner marketing requirements with each geography to identify the most promising and productive partner lead generation campaigns and programs for partners to carry out
  • Work with field marketing teams to develop partner-lead demand generation programs to drive net-new business
  • Deliver marketing and program nurture strategies for all partner types and segments including tactics and incentives to promote sales leads to and through our indirect routes
  • Establish new product introduction and rollout processes in conjunction with product teams for broad awareness and consistent messaging through partners for new products and technologies
  • Work closely with Field Marketing to ensure successful delivery of campaigns and programs including maximizing the digital marketing assets and programs for our channel partners for recruitment, enablement, and training on a country level
  • Ensure that the partner programs are effective in the local markets, consistently assessing ROI and effectiveness globally
  • Design and maintain dashboard ROI analysis of content investments and success measurement of program
  • Lead the Sweden Partner and Channel organization
  • Attracting top talent , and develop a team with several different kinds of roles and responsibilities
  • Ensures and supports country execution of strategy & plan across segment and architectures

Qualifications for channel partner manager

  • Must be comfortable with complexity, and thinking on multiple levels of abstraction
  • Accountability and decision making for high multi million dollar discretionary investments
  • Global sales and marketing experience with complex partners
  • The ideal candidate will have demonstrated success as a virtual team leader including proven ability to impact and influence without authority
  • Diplomacy and comfort with difficult Partner conversations
  • Extensive sales, marketing & business management, account planning, development and execution


Channel Partner Manager Job Description

Job Description Example


  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG

Our growing company is looking for a channel partner manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.

Responsibilities for channel partner manager

  • Lead our partner community and increase partner satisfaction while focusing on long term profitable business, reliability and trustworthy Partnership
  • Partner CxO engagement – Development, investments, escalations etc
  • Assess capabilities and ensure that all certification criteria are met
  • Set growth targets, establish support structure and review and control achievement
  • Drive GTM consistency and govern the partner engagement model including program structure
  • Develop existing partners to ensure highest customer satisfaction
  • Attract new partners, especially for new Solutions portfolio (Cloud, IoE, Security, Vertical Solutions)
  • Responsible for partner certification, training and all channel programs
  • Encourages Co-Marketing Activities and targeted PMF/VW spending in alignment with Marketing team, with a special focus on our commercial business
  • Ensures integrated communications about all relevant topics to our channel landscape while leveraging new media platforms

Qualifications for channel partner manager

  • Experience developing and implementing channel programs a definite plus
  • Experience in a channel marketing or sales role a definite plus
  • 3+ years of product strategy or product/category management
  • Strong knowledge of Consumer & Business Banking with specific emphasis in sales processes preferred
  • 5 years minimum experience with channel sales programs
  • Relevant Industry Knowledge with Telcos, System integrators, DC Providers or Hardware suppliers


Channel Partner Manager Job Description

Job Description Example


  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG

Our company is growing rapidly and is looking for a channel partner manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.

Responsibilities for channel partner manager

  • Manage interactions with all functions, including interface to EMEAR and WW functions
  • Provides cross functional thought leadership related to Partner Strategy
  • Ensures Operational readiness, compensation, business metrics definition
  • Ensuring 100% compliance with internal rules and local laws
  • This position will need to work closely with and rely upon the field-based associates to accomplish time bound goals as the program progresses through successive phases
  • Develop an effective Partner Management strategy through optimization and standardization of Tools & Processes by defining & rolling-out the following initiatives or programs
  • Review A3 Channel partner operating model for printer hardware/software
  • Revised Labour Reimbursement procedures & rates
  • Conduct Training & Certification programmes
  • Develop & roll-out Partner Management initiatives (Tracking & Management of channel partner Key Performance, Define KPI, Communicate & sign-off from partner on KPI measurements, Track & Manage partner KPIs, Partner Review Framework, Establish Process & Review template, Establish review time-table)

Qualifications for channel partner manager

  • Transparent in Communication, pro-active communication behavior
  • 10+ years of partner marketing experience
  • Solid understanding of the partner ecosystem, including channel, ISVs, global system integrators, and strategic alliances
  • Record of leading and working effectively with cross-functional teams, including sales, corporate, product teams, field marketing, operations, and finance
  • Deep understanding of how to create and deliver a successful partner-centric campaign from strategy to delivery
  • Experience writing partner-focused and messaged assets and working with writers to produce demand generation content for technology solutions, including customer facing, partner sales enablement, and partner communications


Channel Partner Manager Job Description

Job Description Example


  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG

Our innovative and growing company is searching for experienced candidates for the position of channel partner manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.

Responsibilities for channel partner manager

  • Manage customer service escalation (To monitors and track open issues to drive timely resolution, conduct weekly reviews on open escalations and provide management updates, liaise with product elevation or product specialist team in country for L2 support with technical skills to go onsite for troubleshooting, work closely with region TCE manager to continuously drive high customer satisfaction)
  • Meet or exceed A3 Scorecard metrics against its Aspire target (BREAK-FIX BFT, to meet the Quarterly Break-Fix Performance Metrics targets on Onsite Response, Resolution Time, Re-repair & Part Availability)
  • To drive Service Delivery Improvement and/or Cost Reduction Programs to enable a sustainable Services Delivery
  • Manage some of our key Nordic channel partners
  • Identify potential channels, recruit, qualify, facilitate them through appointment process, on-board channels, train reps, and evaluate channel effectiveness
  • Set out clear commercial and operational objectives for each partner
  • Lead the Belgium & Luxembourg Partner and Channel organization
  • Manage and develop all Belgium & Luxembourg Partners in alignment with Sales, owns Portfolio and Customer Segment strategy
  • Manage interactions with all functions, including interface to North Partner Community, EMEAR and WW functions
  • Maintain a strong understanding of the products, marketplace, business trends and buying behavior

Qualifications for channel partner manager

  • Ability to influence partners, staff, and management at all levels (internally and externally)
  • Ability to achieve cost savings and process improvements while balancing partner and company needs
  • Motivated with a positive attitude and personal initiative
  • Bachelor’s degree in Business Administration or related field preferred but equivalent experience considered • 10 or more years overall B2B Sales experience, a minimum of seven years of Inside Sales experience, including at least three years in a leadership/supervisor capacity with a documented track record of success
  • Channel sales experience in South Asia Pacific region
  • Extreme attention to detail required exceptional verbal and written communication skills


Channel Partner Manager Job Description

Job Description Example


  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG

Our growing company is searching for experienced candidates for the position of channel partner manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.

Responsibilities for channel partner manager

  • Define marketing criteria for new partners with regional support
  • Drive the development of partner personas
  • Brand Ambassador for the Global Channel Program
  • Liaise with corporate and regional marketing teams to provide support to targeted marketing messaging and programs, go-to-market strategy and tactical activities, managing agency and Corporate Marketing functional managers when appropriate
  • Implement and track activities, adjusting based on data to maximize effectiveness and routinely reporting back on that effectiveness to Sales and Marketing management
  • Serve as an expert on partner behaviors, needs and responses to programs in specific segments and in the business overall
  • Continuously, clearly and passionately advocates for channel partners with corporate marketing teams
  • Oversees the marketing integration including content and strategy that drives usability in the partner portal (partner relationship management tool)
  • Builds Global Communications Strategy
  • Drives content for global monthly channel newsletter

Qualifications for channel partner manager

  • Knowledge and understanding of legal issues facing global medical device companies including anti-bribery, FCPA, anti-kickback, a plus
  • Thorough knowledge of the various partners programs and tools (Partner One, Service One, Professional Services Provider, Partner Portal, GCSN )
  • Experience in developing clinical education through digital channels – company direct and through 3rd parties
  • Fluent in English and French – additional languages are advantageous
  • Minimum of three (3) years of experience in learning and development or enablement-related position
  • Lead and develop locally the Marketing strategy for the Consultants and Specifiers Channel through a comprehensive understanding of market dynamics, influences, insights and customer needs

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