Our Team | UA Newsroom (2023)


Our Team

At Under Armour, we’re a team of doers, striving to be the best. There are no bench players. We challenge convention, and we challenge each other. We play to win. We share our triumphs, learn from our mistakes, and always fight on together.

We’re 14,000 teammates strong in 41 offices around the world.
All working together to make you better.

Experience #lifeatua

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We’re always looking for top people to come join us. Working with Under Armour means that you see every day and every project as a chance to push your field forward. We hire people who love challenges, who make things happen, and who are passionate about what they do.
Careers at Under Armour

Current Openings

View jobs on careers.underarmour.com

View All Open Roles

Diversity & Inclusion

At Under Armour, we believe that sport has the power to inspire, unite, and change the world. We also believe that our team’s diversity is at the core of our success and a key element that allows us to create the most innovative products on the planet.
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Executive Officers

  • Colin Browne has been interim President and Chief Executive Officer since June 2022. Mr. Browne served as Chief Operating Officer from February 2020 through May 2022. Prior to that, he served as Chief Supply Chain Officer from July 2017 to February 2020 and President of Global Sourcing from September 2016 to June 2017. Prior to joining our Company, he served as Vice President and Managing Director for VF Corporation, leading its sourcing and product supply organization in Asia and Africa from November 2013 to August 2016 and as Vice President of Footwear Sourcing from November 2011 to October 2013. Prior thereto, Mr. Browne served as Executive Vice President of Footwear and Accessories for Li and Fung Group LTD from September 2010 to November 2011 and Chief Executive Officer, Asia for Pentland Brands PLC from April 2006 to January 2010. Mr. Browne has over 25 years of experience leading sourcing efforts for large brands.

  • Mr. Plank became Under Armour’s Executive Chairman and Brand Chief in January 2020, after serving as Chief Executive Officer and Chairman of the Board of Directors from 1996 to 2019, and President from 1996 to July 2008 and August 2010 to July 2017. Founded in 1996 out of frustration that cotton T-shirts were unable to keep him dry and comfortable while playing football at the University of Maryland, Mr. Plank designed and created a new apparel innovation that efficiently wicked sweat to optimize athletic performance. Nearly a quarter of a century later and Under Armour has grown into one of the world’s leading developer, marketer, and distributor of branded performance apparel, footwear and accessories. Mr. Plank also serves on the Board of Directors of the National Football Foundation and College Hall of Fame, Inc., and is a member of the Board of Trustees of the University of Maryland College Park Foundation.

  • Mr. Baratto has served as Chief Consumer Officer since November 2021 and served as SVP, Managing Director EMEA from May 2018 to October 2021. Before joining Under Armour, Mr. Baratto served as the CEO of the Oberalp Group from January 2003 to May 2018,coordinating the group’s brands, national subsidiaries, individual business units, and product divisions.He has over 30 years of experience in fast-moving consumer goods and sporting goods industries.

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  • David Bergman has been Chief Financial Officer since February 2017. He has responsibility for finance, accounting, tax, treasury, investor relations, internal audit, insurance, and corporate real estate.

    Mr. Bergman joined Under Armour in 2004 and has held several senior management roles within the company's finance and accounting organization, including Corporate Controller and Senior Vice President, Corporate Finance.

    He began his career as a CPA at Arthur Andersen LLP, serving both large public and smaller private clients in the consumer products and healthcare industries. He then served in senior audit and consulting roles at Ernst & Young LLP prior to joining Under Armour.

    A graduate of James Madison University, Mr. Bergman holds a bachelor of business administration in accounting.

  • Lisa K. Collier has been Chief Product Officer since April 2020. Prior to joining our Company, Ms. Collier served as President, Chief Executive Officer and Chairman of NYDJ (Not Your Daughter’s Jeans) from June 2016 to January 2020. Prior thereto, Ms. Collier served as Executive Vice President and President of Global Dockers Brand of Levi Strauss & Company from July 2013 to May 2016 and as Chief Transformation Officer from October 2013 to January 2015. Ms. Collier also served as Senior Vice President of Product Development and Innovation across all brands from 2012 to 2013, Senior Vice President Global Dockers Merchandising, Licensing, Supply Chain from 2010 to 2012, as Managing Director and General Manager of Levi Strauss Australia and New Zealand from 2007 to 2011, as Vice President of U.S. Retail from 2006 to 2007 and as Vice President of Product Management for the U.S. Levi’s Brand from 2003 to 2006. Prior to joining Levi Strauss & Company, Ms. Collier served in various leadership roles at Sunrise Brands (formerly Tarrant Apparel Group) from 1999 to 2003. She also served in various merchandising positions at The Limited from 1987 to 1999. She began her career of more than thirty years in Retail and Apparel at Hess’s Department Store.

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  • Stephanie Pugliese has been President of the Americas since June 2020. Prior to that she served as President of North America from September 2019 to May 2020. Prior to joining our Company,Ms.Pugliese served as Chief Executive Officer and President of Duluth Trading Company from February 2015 to August 2019, and as President from February 2012 to August 2019. Prior thereto, Ms.Pugliese served as President and Chief Operating Officer of Duluth Trading Company from February 2014 to February 2015, Senior Vice President and Chief Merchandising Officer from July 2010 to February 2012 and as Vice President of Product Development from November 2008 to July 2010. Ms.Pugliese also served in various leadership roles with Lands’ End, Inc. from 2005 to 2008 and at Ann Inc. from 2000 to 2003.

  • Tchernavia Rocker has been Chief People & Administrative Officer since June 2020. Prior to that she served as Chief People and Culture Officer from February 2019 to May 2020. Prior to joining our Company, she served more than 18 years in Human Resources leadership roles at Harley-Davidson, Inc., most recently as Vice President and Chief Human Resources Officer from June 2016 through January 2019, as General Manager, Human Resources from January 2012 through May 2016, and in various other Human Resources leadership positions since joining the company in 2000. Prior to that, she served in various HR and operations roles at Goodyear Dunlop North America Tire Inc.

  • John Stanton has been Executive Vice President, General Counsel since February 2018 and Corporate Secretary since 2008. Prior to that, he served as Senior Vice President, General Counsel from March 2013 to January 2018, Vice President, Corporate Governance and Compliance from October 2007 to February 2013 and Deputy General Counsel from February 2006 to September 2007. Prior to joining our Company, he served in various legal roles at MBNA Corporation from 1993 to 2005, including as Senior Executive Vice President, Corporate Governance and Assistant Secretary. He began his legal career at the law firm Venable, LLP.

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Find out more about UA

NEWSROOM UNDER ARMOUR ANNOUNCES CEO TRANSITION Patrik Frisk to Step Down; Colin Browne Appointed Interim President and Chief Executive Officer, Effective June 1, 2022Board Initiates Comprehensive Search for Permanent Successor
Investor UNDER ARMOUR INVESTOR RELATIONS Find the latest results and more in our Investor Tool Kit.


What is Under Armour's net worth? ›

Interactive chart of historical net worth (market cap) for Under Armour (UAA) over the last 10 years. How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding. Under Armour net worth as of October 14, 2022 is $3.28B.

What is Under Armour's brand message? ›

We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover.

What is Under Armour's purpose? ›

Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation. Today, Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and equipment.

What is Under Armour's brand promise? ›

The Under Armour brand promise aims to inspire, enable and empower human performance through innovative athletic products and compelling experiences.

How much does Steph Curry make from Under Armour? ›

The four-time NBA champion first partnered with Under Armour in 2013, with his current reported US$20 million a year deal with the Baltimore-based brand set to run until 2024.

How much does Dwayne Johnson make from Under Armour? ›

In 2016, Johnson signed a global partnership deal with Under Armour, estimated to be about $25 million.

What are the key elements of Under Armour's strategy? ›

Under Armour business strategy analysis

The major strategies adopted by Under Armour include superior product innovation, differentiation and unique marketing strategies. The main focus of the company is to raise its brand image.

Who is Under Armour's target audience? ›

Under Armour targets men, women, and children from middle class and upper class backgrounds. A typical Under Armour customer is athletic and health conscious. The company's high quality lines of performance apparel, athletic footwear, and sporting accessories appeal to a wide range of demographics.

What is Under Armour's current strategy? ›

Strategic Growth Efforts

The company strives to boost its operating model as well as return greater profitability and value to shareholders. Its long-term growth strategy is based on investing in own stores and digitization to directly reach customers along with selling more inventory at full price.

What are some examples of a mission statement? ›

12 Examples of the Best Mission Statements
  • “To inspire humanity — both in the air and on the ground.”
  • “To accelerate the world's transition to sustainable energy.”
  • “Spread ideas.”
  • “To connect the world's professionals to make them more productive and successful.”
13 Feb 2020

How much do Under Armour models make? ›

$51,025. The estimated total pay for a Fashion Model at Under Armour is $51,025 per year.

How do you get sponsored by Under Armour? ›

How do I apply for a sponsorship? Due to the high number of requests we receive, we are not able to reply to everyone within a short time frame. Please send us an email at customercare.my@underarmour.com and we will forward your request to the relevant department for someone to contact you.

What is Under Armour's competitive advantage? ›

Under Armour draws a higher percentage of its sales direct-to-consumer than any of it's main competitors [1], which gives them a competitive advantage because their customers are more willing to buy online, a huge cost of sales advantage for the company.

What are Under Armour's colors? ›

Color. The classic simplicity of the black-and-white color scheme is exceptionally beneficial for the type of emblem the Under Armour brand has. The contrast between black and white emphasizes the lines and the shape of the logo.

Is Under Armour reliable? ›

Newsweek has recognized Under Armour in their inaugural Most Trustworthy Companies 2022 list. In partnership with Statista, a German company specializing in marketing and consumer data, Newsweek ranked Under Armour #2 out of 16 total companies for the Textile, Clothing, & Luxury Goods category.

Is Steph Curry a billionaire? ›

Stephen Curry is a business mogul. From crypto currency to television shows, the Warriors star has amassed a fortune near the the $160 million according to celebritynetworth.com.

Who did Steph Curry Give Rolex watches to? ›

He gifted Draymond Green and Andre Iguodala engraved Rolex watches as a way to thank them for helping him get to where he is in his career. The three-time NBA champion will also be giving his fellow Splash Brother, Klay Thompson, a watch once the Warriors return to California.

How much is LeBron James Nike contract? ›

NBA superstar LeBron James signed a $90 million deal with Nike before ever playing an NBA game. The 4x NBA champion spent only $2000 of that, on his friends, going to the amusement park. LeBron James is one of the greatest, if not the greatest to ever step on a basketball court.

Who is richer The Rock or Vin Diesel? ›

Who is richer, Vin Diesel or The Rock? Reportedly, The Rock is richer than Vin Diesel. The Rock has a net worth of around $320 million compared to Vin Diesel's net worth of $225 million.

How much did Moana pay The Rock? ›

How much did The Rock make for Moana? For 2016's Moana, The Rock was reportedly paid $21 million just for his voice acting in the film plus an additional $1 million for his social media endorsements of the project.

Who is the most paid actor? ›

Best-paid actors worldwide 2021, by income. As of August 2021, Daniel Craig was the best-paid actor worldwide with an estimated income of 100 million U.S. dollars after, earlier that year, Netflix bought the rights for two sequels of "Knives Out" (2019).

Is Nike better than under Armour? ›

Nike's brand is ranked #7 in the list of Global Top 100 Brands, as rated by customers of Nike. Their current market cap is $222.95B. Under Armour's brand is ranked #231 in the list of Global Top 1000 Brands, as rated by customers of Under Armour. Their current market cap is $9.34B.
Nike vs Under Armour.
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What type of distribution channel does under Armour use? ›

Direct-to-consumer or DTC sales refer to a brand – such as Under Armour – selling its products straight to the consumer without the need of an intermediary, most commonly through an official website or its brand and factory house stores.

Is under Armour profitable? ›

Gross profit can be defined as the profit a company makes after deducting the variable costs directly associated with making and selling its products or providing its services.
Compare UAA With Other Stocks.
Under Armour Annual Gross Profit (Millions of US $)
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Why was Under Armour's I Will what I want campaign so effective on social media? ›

Featuring strong female athletes like Copeland helped Under Armour convey the message of drive and perseverance. They leveraged each story to run an effective influencer campaign. The women in the videos inspire their athletic female fan base to follow their dreams regardless of how many people shut them down.

Does Under Armour use personal selling? ›

Under Armour Promotion & Advertising Strategy:

Its promotional mix consists of everything, be it personal selling at point of purchase touchpoints by the salesperson, large billboards outside Baltimore and famous city routes, TV advertisements, YouTube and online social media campaigns, magazine ads or sponsorships.

What is brand positioning? ›

Brand positioning is the space your brand and products hold in the market and in the minds of your customers.

Is Under Armour having financial trouble? ›

Under Armour has announced a troubling set of financial results for the first quarter of its fiscal 2023, with revenue remaining flat at US$1.3 billion compared to the year prior.

Is Under Armour still popular? ›

A return to 'get big fast' mentality. 2021 was a notable year for Under Armour. It was the year Lululemon's revenue overtook Under Armour's. The athleisure brand brought in $6.3 billion to Under Armour's $5.7 billion, amounting to 42% growth, with plans to double that amount by 2026.

How Under Armour uses social media? ›

In addition to linking hashtags, Under Armour routinely inserts a call-to-action in posts that promote its gear. As seen above, the brand used a trending hashtag and @mention to bring attention to a related product while inviting followers to act NOW. All in all, Under Armour's Instagram game is on point.

What is a good team mission statement? ›

Your Mission Statement Should:

Be broad enough to allow flexibility in its implementation, but not so broad that there is a lack of focus. Provide a template for decision-making by employees at all levels. Reflect the values, beliefs, and philosophy of operations of the organization and reflect the organizational ...

What is a strong mission statement? ›

A good mission statement embraces the expectations of a target audience for something they truly crave. For example, Zappos' mission statement is “To provide the best customer service possible.” That creates the expectation in Zappos' customers that they will deliver superior customer service each and every time.

What's a good mission statement? ›

A company mission statement should include one or two strong, well-written sentences that talk about why a company exists, the value it brings to its customers, the core beliefs that drive its work, and what sets it apart from other companies doing similar work.

How much do Under Armour ambassadors make? ›

Average Under Armour, Inc Brand Ambassador yearly pay in the United States is approximately $40,722, which is 10% below the national average.

How do you get sponsored by Gatorade? ›

Gatorade Youth Sports Partnerships

Gatorade provides opportunities to donate sports drinks to local events. They only accept applications from youth sports events, so be sure your event or program is focused on supporting kids in your community. Head to the Gatorade Youth Partnerships Website to apply for your program!

Is Tom Brady still with Under Armour? ›

For over 11 years, Brady has appeared in Under Armour marketing as an ambassador. Despite the quarterback launching his own clothing line in 2022, his contract with Under Armour remains intact, as Front Office Sports reports.

What is Under Armour's annual revenue? ›

Compare UA With Other Stocks
Under Armour Annual Revenue (Millions of US $)
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Who is Under Armour owned by? ›

Kevin Audette Plank (born August 13, 1972) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. As of October 2021, his net worth was estimated at US$1.8 billion.

Is Nike or Under Armour more expensive? ›

Nike shoes are highly expensive whereas Under Armour shoes are less expensive. Nike shoes are more comfortable and offer significant stability. Under Armour shoes also have substantial stability but in terms of comfort, they might not be very comfortable during running.

Is Under Armour a Fortune 500 company? ›

Under Armour | 2022 Fortune 500 | Fortune.

Who is under Armour's competition? ›

Under Armour competitors include Callaway Golf, lululemon, Nike, adidas and Fruit of the Loom. Under Armour ranks 4th in Product Quality Score on Comparably vs its competitors.

Is under Armour losing money? ›

Under Armour reported a net loss for the quarter of $59.6 million, or 13 cents per share, compared with net income of $77.8 million, or 17 cents a share, a year earlier. Excluding one-time items, it lost a penny per share. Analysts had been looking for adjusted earnings per share of 6 cents.

Is under Armour still growing? ›

Still Profitable

Under Armour has proven to the market that the business is far healthier now. The company still forecasts operating income for the year of over $300 million.

Does Under Armour use child labor? ›

CHILD LABOR: Under Armour suppliers and their subcontractors shall not employ persons under the age of 15 or under the age for completing compulsory education, whichever is higher.

Which company is better Nike or Under Armour? ›

Nike's brand is ranked #7 in the list of Global Top 100 Brands, as rated by customers of Nike. Their current market cap is $222.95B. Under Armour's brand is ranked #231 in the list of Global Top 1000 Brands, as rated by customers of Under Armour. Their current market cap is $9.34B.
Nike vs Under Armour.
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Does Stephen Curry own part of Under Armour? ›

Curry would get own subsidiary brand as part of reported $1B Under Armour deal. (BALTIMORE SUN, 9/15).

Who is Nike's biggest competitor? ›

Adidas is a global brand that was founded in 1949. It is Nike's top competitor. Nike and Adidas compete across multiple industries, including footwear, apparel, and equipment. In the footwear industry, Nike has a higher market share than Adidas.

Who is Nike owned by? ›

4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.

Is Adidas better than Nike? ›

Nike's scale is a big advantage, adidas doesn't even come close. adidas looks cheaper than Nike and has been a better growth story, but there is a reason for Nike's high valuation. Nike is better managed than adidas and has a stronger brand. Nike is a better long-term buy, in my opinion.

Is Under Armour still popular? ›

A return to 'get big fast' mentality. 2021 was a notable year for Under Armour. It was the year Lululemon's revenue overtook Under Armour's. The athleisure brand brought in $6.3 billion to Under Armour's $5.7 billion, amounting to 42% growth, with plans to double that amount by 2026.

What does the Under Armour logo mean? ›

Under Armour has attached meaning to their logo. Much like the Rolex crown is a symbol of wealth and luxury, the Under Armour logo is a symbol of speed, strength, and athleticism.


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